Marketing Blog
6 Relational Marketing Secrets from a 50-Year-Old-Letter
Would any of your customers hold onto a marketing letter you sent for over 50 years? Seems unlikely, right? But that’s exactly what my parents did. Read the full article to discover all 6 secrets to relational marketing that were hiding in this one simple letter sent over 50 years ago. And how, if you implement even 1 or 2 principles in your marketing, you can create the kind of genuine, long-lasting relationships that drive loyalty and referrals.
Perfect your elevator pitch with these four acting techniques
As a small business entrepreneur, you know the importance of a compelling elevator pitch. But have you ever considered taking cues from the theatre to perfect your delivery? Let's explore how acting techniques can revolutionize your small business marketing strategy, starting with your elevator pitch.
Unlock business growth with the Olympic Superstar Strategy
Just like the U.S. Gymnastics team at the 2024 Olympics, your business has superstars within your products and services. And when you know how to identify them, you can leverage them to drive business growth (and win medals) for your business.
The $16 Milkshake Secret to Standing Out in a Crowded Market
Struggling to make your business stand out? Feel like your marketing efforts sound and feel the same as everyone else in your space? What if I told you the answer might be found in a $16 milkshake? In this post, I’ll share how a small business turned a simple product into a sensation. And you’ll learn practical, easy-to-implement ways you can make your business stand out, even in the most crowded markets.
Avoid Small Business Marketing Changes Made Out of Boredom
Have you ever felt bored with your own products or services? Have you thought about making a big change just to shake things up? Before you dive into a major overhaul, let's explore why staying consistent might be your best move.
Three Ways to Make Marketing Messages Easy to Read and See
If your potential customers struggle to read your message, they might not trust what you're saying. That's why when making design choices for our homepage banners, social media posts or advertisements, it's critical to make sure your message it both easy to read and easy to see. So, how do we make sure our message stand outs? Let's break it down into three simple steps.
Unlock a Secret to Sustainable Sales Growth: Prioritize Customers Over Campaigns
Imagine turning every customer interaction into a stepping stone towards unwavering loyalty and business growth. Dive into this blog article to learn how to stop chasing the next sale and start building relationships that last. Discover four practical ways to make this pivotal change and watch as your business transforms from just another option to your customers' favorite choice.
Unlocking the Marketing Potential of Your Homepage Banner Image
Ever wondered if your homepage banner is just a pretty face in the crowd of online visuals? Or could it be the unsung hero of your marketing strategy, working tirelessly to convert visitors into customers?
In this article, we delve into the art and science of selecting a homepage banner image that does more than just sit there looking good. By the end, you’ll be equipped to create a banner that has customers saying “That’s exactly what I need.”
Do THIS to increase conversions on your website
You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.