Marketing Blog

How to Build a Complete Customer Profile Framework for Your Business
marketing strategy, marketing plans Mike Schuster marketing strategy, marketing plans Mike Schuster

How to Build a Complete Customer Profile Framework for Your Business

Marketing advice often tells you to identify customer problems. But problem-only messaging is like starting a campfire with half the kindling. You might get a spark, but you'll never create a sustained flame.

Here's the missing piece that separates messaging people scroll past from messaging that makes them stop and engage. And a framework you can use to build a complete customer profile to support your marketing efforts.

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Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)

Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)

A lot of common marketing advice tells you to “be everywhere” and ‘do everything.” But what if this approach is smothering your momentum as a small business entrepreneur instead of building it?

I was reminded of this lesson watching my daughter make a classic campfire mistake that perfectly illustrates why many small business marketing efforts fail.

Here's the simple fix that builds sustainable growth without the burnout so many owners experience.

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