Marketing Blog
Does Expensive Marketing Work Better? What a $100K Logo Teaches Us About Marketing ROI
A local school district spent $100,000 with a branding firm, then chose a free community design instead. This story perfectly illustrates the trap many business owners fall into: believing expensive marketing solutions automatically deliver better results. Learn what actually moves the needle and how to evaluate marketing investments before committing your budget to a solution you may not need.
How to Build a Complete Customer Profile Framework for Your Business
Marketing advice often tells you to identify customer problems. But problem-only messaging is like starting a campfire with half the kindling. You might get a spark, but you'll never create a sustained flame.
Here's the missing piece that separates messaging people scroll past from messaging that makes them stop and engage. And a framework you can use to build a complete customer profile to support your marketing efforts.
Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)
A lot of common marketing advice tells you to “be everywhere” and ‘do everything.” But what if this approach is smothering your momentum as a small business entrepreneur instead of building it?
I was reminded of this lesson watching my daughter make a classic campfire mistake that perfectly illustrates why many small business marketing efforts fail.
Here's the simple fix that builds sustainable growth without the burnout so many owners experience.