Marketing Blog

The Strategic Way to Name Your Business or Brand Without Getting Stuck
marketing strategy, marketing tips Mike Schuster marketing strategy, marketing tips Mike Schuster

The Strategic Way to Name Your Business or Brand Without Getting Stuck

Tired of staring at a blank page trying to name your business? Forget the traditional approach of purely descriptive names. They're usually taken or forgettable. Instead, discover how to create a unique, memorable business name using the power of associative naming, a strategic approach that helped brands like Microsoft and Pinterest stand out.

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The Hidden Truth About Sales Promotions
marketing strategy Mike Schuster marketing strategy Mike Schuster

The Hidden Truth About Sales Promotions

Is your latest promotion really helping your business grow. Or simply giving you a false sense of success? Many business owners celebrate record-breaking sales days, only to discover an uncomfortable truth — those impressive spikes often mask a costly downturn that follows. Before you plan your next big sale, learn how to spot the hidden pattern that could be undermining your marketing efforts — and discover what really drives sustainable business growth.

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6 Relational Marketing Secrets from a 50-Year-Old-Letter
marketing strategy, marketing tips Mike Schuster marketing strategy, marketing tips Mike Schuster

6 Relational Marketing Secrets from a 50-Year-Old-Letter

Would any of your customers hold onto a marketing letter you sent for over 50 years? Seems unlikely, right? But that’s exactly what my parents did. Read the full article to discover all 6 secrets to relational marketing that were hiding in this one simple letter sent over 50 years ago. And how, if you implement even 1 or 2 principles in your marketing, you can create the kind of genuine, long-lasting relationships that drive loyalty and referrals.

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The $16 Milkshake Secret to Standing Out in a Crowded Market
marketing strategy, marketing tips Mike Schuster marketing strategy, marketing tips Mike Schuster

The $16 Milkshake Secret to Standing Out in a Crowded Market

Struggling to make your business stand out? Feel like your marketing efforts sound and feel the same as everyone else in your space? What if I told you the answer might be found in a $16 milkshake? In this post, I’ll share how a small business turned a simple product into a sensation. And you’ll learn practical, easy-to-implement ways you can make your business stand out, even in the most crowded markets.

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Marketing and Business Lessons from a Road Trip
marketing strategy Mike Schuster marketing strategy Mike Schuster

Marketing and Business Lessons from a Road Trip

Journeys, whether in business or life, often come with unexpected twists and turns. I was recently reminded of this on a road trip I’ve taken countless times over 20 years.

In this article, I’ll share the key takeaways from that journey and how they apply to navigating both the open road and the winding paths of our business ventures.

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Unlock a Secret to Sustainable Sales Growth: Prioritize Customers Over Campaigns
marketing strategy, marketing tips Mike Schuster marketing strategy, marketing tips Mike Schuster

Unlock a Secret to Sustainable Sales Growth: Prioritize Customers Over Campaigns

Imagine turning every customer interaction into a stepping stone towards unwavering loyalty and business growth. Dive into this blog article to learn how to stop chasing the next sale and start building relationships that last. Discover four practical ways to make this pivotal change and watch as your business transforms from just another option to your customers' favorite choice.

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Ditch Demographics: Discover the Power of Life Stage Marketing

Ditch Demographics: Discover the Power of Life Stage Marketing

Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.

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