Marketing Blog
The Commodity Messaging Trap (And How to Escape It)
Your website says you provide "quality service with a customer-focused approach." So does every other business in your field.
And if any business could make your same claims, you're not being specific enough to ignite real interest. You’re falling into the Commodity Trap.
Keep reading to learn a simple test and a few simple questions you can use to overcome this and start standing out.
The Most Common Reason Your Marketing Efforts Aren't Igniting Interest
Many entrepreneurs who escaped the corporate system are exhausting themselves with marketing that doesn't work. They're posting constantly, networking endlessly, and trying every new tactic.
But they're missing the fundamental issue: their message has the firepower of damp kindling. And it won't catch fire no matter how much effort they put behind it.
How to Transform Confusing Business Jargon into Messaging that Actually Connects
Corporate training and higher education teaches us to speak professionally. But entrepreneurial success requires authentic language that real people actually use.
Discover the simple test that transforms confusing business jargon into marketing messages that immediately connect with the people you want to work with.
The Unit of Measure Marketing Secret — How Small Changes in Messaging Can Dramatically Boost Results
Which feels longer to you - 72 hours or 3 days? If you're like most people, you said 3 days, even though they're mathematically identical. This isn't a coincidence. It's a fundamental insight into how our brains process information — and it can transform your marketing results.
Why Payoff Beats Process when Marketing a Small Service-Based Business
You’ve spent years perfecting your process, but potential clients aren’t connecting with your message. Why? While you’re passionate about your methodology, they’re focused on one question, “What’s in it for me?” When one client flipped her messaging from process to payoff, everything changed — media opportunities and prospect conversations increased. The secret was simpler than you might think …
Do THIS to increase conversions on your website
You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.
Ditch Demographics: Discover the Power of Life Stage Marketing
Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.
Unleashing the Power of "Sell the Hole, Not the Drill" in your Marketing
Want to increase the effectiveness of your marketing efforts? Need to sell more products or services? Learn how shifting your focus from Selling the Hole to Selling the Drill can be a game changer when it comes to business and marketing.
MARKETING POWER WORDS: Do "Free," "Limited" and "Bestseller" Still Pack a Punch in Marketing Copy?
In the ever-evolving world of marketing, some words wield tremendous influence. But can they stand the test of time? In this blog post, I'll dive into three of the most powerful words in marketing, whether they are still as impactful as they once were, and what you can do when using them in your marketing.
From Confusion to Conversion: How to Perfect Your Website and Marketing Copy
When your marketing copy confuses people, you lose people. They won’t stay on your website. And they won’t take action. In this article, I’ll share five ways you can eliminate confusion and inspire more people to take the next step.