Marketing Blog

The Most Common Reason Your Marketing Efforts Aren't Igniting Interest
marketing strategy, copywriting Mike Schuster marketing strategy, copywriting Mike Schuster

The Most Common Reason Your Marketing Efforts Aren't Igniting Interest

Many entrepreneurs who escaped the corporate system are exhausting themselves with marketing that doesn't work. They're posting constantly, networking endlessly, and trying every new tactic.

But they're missing the fundamental issue: their message has the firepower of damp kindling. And it won't catch fire no matter how much effort they put behind it.

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Why Payoff Beats Process when Marketing a Small Service-Based Business
copywriting Mike Schuster copywriting Mike Schuster

Why Payoff Beats Process when Marketing a Small Service-Based Business

You’ve spent years perfecting your process, but potential clients aren’t connecting with your message. Why? While you’re passionate about your methodology, they’re focused on one question, “What’s in it for me?” When one client flipped her messaging from process to payoff, everything changed — media opportunities and prospect conversations increased. The secret was simpler than you might think …

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Do THIS to increase conversions on your website

Do THIS to increase conversions on your website

You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.

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Ditch Demographics: Discover the Power of Life Stage Marketing

Ditch Demographics: Discover the Power of Life Stage Marketing

Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.

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