There’s a better way to promote your business
You left the corporate grind to build something more meaningful, not to create a new hamster wheel
As an entrepreneur, your marketing struggles aren’t really about tactics or platforms
They’re about finding an approach that aligns with your strengths, your values and your audience.
You didn’t leave corporate life to recreate the same high-pressure, always-be-closing, growth-at-all-costs environment in your own business.
You left to build something meaningful and sustainable that prioritizes people over profits, cares about long-term relationships and supports the type of life you want to lead.
How you promote your business should reflect that choice.
The problem with most advice on how to promote your business
Most of the advice comes from people who have never had to balance marketing and operations.
They never had to balance marketing budgets with operational needs. Or had to justify annual spending while managing competing demands from finance, operations and customer service.
I spent 25 years managing all aspects of business, from operations to margins to marketing strategy, including serving as president and general manager of a nearly $20 million company with over 100 employees for a decade.
This comprehensive understanding means I don’t just know what sounds good in theory; I know what actually works when you’re running a business with real constraints.
I’ll help you build and sustain the business you left the corporate grind to start
Together, we’ll create a complete marketing system built around three core elements: a message that instantly connects with your ideal clients, a focused approach that works with your natural strengths, and client experiences that generate ongoing referrals.
What makes this different? Everything we build is tailored to you, honors your values and works within your real constraints: limited time, budget and energy. No more forcing yourself into using marketing approaches that feel inauthentic or unsustainable.
The result is dramatic. From scattered efforts that drain your energy to a clear system that builds momentum. From constantly chasing new clients to having happy clients naturally send others your way.
Want to explore how this applies to your business? Reach out or book a Now What? Clarity Session where we’ll chart out your next marketing move.
What’s possible when marketing aligns with your business and you
★★★★★
I’ve spent (wasted) a lot of money and time with marketing consultants and on marketing trainings. Then I started working with Mike Schuster. He helped me choose specific marketing strategies that fit into my style, which was so different from the overwhelming and generic firehose approach I had experienced with others. Mike also reignited my excitement and enthusiasm for my business by helping me reconnect with the true value of what I had to offer. By helping me see through the noise and clutter, he made me optimistic that I could grow my business and have fun doing it. This is the marketing help I’ve been dreaming of!
-Tina Hallis, Speaker and Author
★★★★★
For years I have struggled with the marketing/branding portion of my business. Then I had the opportunity to work with Mike Schuster.
Everyone needs a Mike Schuster in their lives to help them get to the core of what lights them up, puts them on purpose, and then word it in such a way that the rest of the world can know too.
I am deeply grateful to have had the opportunity to work with Mike. What I get to do in the world will be the direct result of the work I did with him.
- Cheri Neal, Life Coach and Self-Awareness Speaker
★★★★★
I knew I needed help but was floundering with a DIY approach that was not making an impact.
I so appreciate Mike’s ability to learn my story, my business goals, and my services. He then invested a tremendous amount of tailored attention to clarify and organize my messaging to typical clients and to broaden my reach into other markets.
Not only did he develop materials and content for me, but he also taught me ways to improve and revise my everyday communication with current and future clients. He continues to be a valuable partner as my business continues to grow!
- Heather Dean, Founder Creative Across the Curriculum
Why I understand the pull of corporate life
I spent 25 years climbing the ladder and believing that was just how success worked.
After starting my business, I’ve even been tempted to return. The title, prestige and guaranteed money are appealing.
But I also realized that would simply be putting my hands back in the shackles.
My three kids, who have grown up too fast, have watched this whole journey.
Living here in Sun Prairie, getting involved in community theater, having time for camping and truly being around for my family.
This is what I was missing during all those years of chasing the corporate definition of success.
And that’s the opportunity we have now. To build and sustain something meaningful that works with our lives, not against them.
When you succeed, you prove what’s possible. And that matters far beyond your bank account.
Let’s figure out your next move together
If my story resonates with you. If you're tired of marketing that doesn't feel authentic. And if you're ready to build a sustainable system to grow your customer base, I'd love to talk.
In our Clarity Session, we'll identify your biggest marketing opportunity. Plus determine a clear next step tailored specifically to your business and goals.
It's one hour focused entirely on helping you move forward with confidence.
No generic advice. No cookie-cutter solutions. Just practical guidance that honors both your values and your business goals.
Memberships and Affiliations
Vice President, Madison Area Business Consultants
Member, Sun Prairie Chamber of Commerce
Board President and Marketing Lead, Sun Prairie Civic Theatre
Member, Igniters Mentoring Community of Kingdom Driven Entrepreneur