Marketing Blog
6 Relational Marketing Secrets from a 50-Year-Old-Letter
Would any of your customers hold onto a marketing letter you sent for over 50 years? Seems unlikely, right? But that’s exactly what my parents did. Read the full article to discover all 6 secrets to relational marketing that were hiding in this one simple letter sent over 50 years ago. And how, if you implement even 1 or 2 principles in your marketing, you can create the kind of genuine, long-lasting relationships that drive loyalty and referrals.
Perfect your elevator pitch with these four acting techniques
As a small business entrepreneur, you know the importance of a compelling elevator pitch. But have you ever considered taking cues from the theatre to perfect your delivery? Let's explore how acting techniques can revolutionize your small business marketing strategy, starting with your elevator pitch.
Simple Ways to Get More Customer Reviews for Your Small Business
As small business owners and entrepreneurs, we all want more customer reviews, right? But how do we get them? And how do we ask for them without feeling awkward? In this article, I'll break down how to get reviews in easy, actionable steps.
Unlock business growth with the Olympic Superstar Strategy
Just like the U.S. Gymnastics team at the 2024 Olympics, your business has superstars within your products and services. And when you know how to identify them, you can leverage them to drive business growth (and win medals) for your business.
The $16 Milkshake Secret to Standing Out in a Crowded Market
Struggling to make your business stand out? Feel like your marketing efforts sound and feel the same as everyone else in your space? What if I told you the answer might be found in a $16 milkshake? In this post, I’ll share how a small business turned a simple product into a sensation. And you’ll learn practical, easy-to-implement ways you can make your business stand out, even in the most crowded markets.
Avoid Small Business Marketing Changes Made Out of Boredom
Have you ever felt bored with your own products or services? Have you thought about making a big change just to shake things up? Before you dive into a major overhaul, let's explore why staying consistent might be your best move.
The easiest way to create powerful thumbnails and marketing graphics
How can I create better thumbnails and graphics for my small business? That’s a question I get often as a marketing coach and consultant. The best part? You can create powerful designs without needing to be a graphic designer. So, what's the secret? Start with a template. And follow these 5 simple steps to modify an existing template.
Marketing and Business Lessons from a Road Trip
Journeys, whether in business or life, often come with unexpected twists and turns. I was recently reminded of this on a road trip I’ve taken countless times over 20 years.
In this article, I’ll share the key takeaways from that journey and how they apply to navigating both the open road and the winding paths of our business ventures.
Three Ways to Make Marketing Messages Easy to Read and See
If your potential customers struggle to read your message, they might not trust what you're saying. That's why when making design choices for our homepage banners, social media posts or advertisements, it's critical to make sure your message it both easy to read and easy to see. So, how do we make sure our message stand outs? Let's break it down into three simple steps.
How to use visual elements in marketing to transform viewers into engaged customers
Ever wonder why some ads, homepage banners or video thumbnails stop you in your tracks, while others you scroll past without a second glance? Today, we're uncovering one secret behind this marketing magic — eye flow. In this article, I'll share some tips on how to arrange visual elements to keep your audience engaged from start to finish. So, if you're ready to learn some marketing magic around graphic design and the use of visual elements, keep reading.
Unlock a Secret to Sustainable Sales Growth: Prioritize Customers Over Campaigns
Imagine turning every customer interaction into a stepping stone towards unwavering loyalty and business growth. Dive into this blog article to learn how to stop chasing the next sale and start building relationships that last. Discover four practical ways to make this pivotal change and watch as your business transforms from just another option to your customers' favorite choice.
Unlocking the Marketing Potential of Your Homepage Banner Image
Ever wondered if your homepage banner is just a pretty face in the crowd of online visuals? Or could it be the unsung hero of your marketing strategy, working tirelessly to convert visitors into customers?
In this article, we delve into the art and science of selecting a homepage banner image that does more than just sit there looking good. By the end, you’ll be equipped to create a banner that has customers saying “That’s exactly what I need.”
Do THIS to increase conversions on your website
You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.
Ditch Demographics: Discover the Power of Life Stage Marketing
Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.
What can you learn from other companies’ $7 million ads?
Every year, companies spend millions of dollars to air one 30-second advertisement during the Big Game. While most of us as small business owners won’t be in a position to spend that kind of money, it’s worth exploring what we can learn from those ads … those that worked and those that didn’t.