Marketing Blog
How Small Businesses Can Use Countdown Timers Without Losing Trust
Countdown timers can be powerful tools or trust-destroying traps.
Picture this: You spot an online offer with a clock ticking down. You purchase, feeling good about catching a time-sensitive deal...until a week later, when you see the same "limited time" offer with a reset timer.
In that moment, your trust evaporates.
As a small business entrepreneur, can you use countdown timers ethically? Or should you avoid them completely?
[Continue reading to discover how to create genuine urgency without manipulating your audience.]
The Unit of Measure Marketing Secret — How Small Changes in Messaging Can Dramatically Boost Results
Which feels longer to you - 72 hours or 3 days? If you're like most people, you said 3 days, even though they're mathematically identical. This isn't a coincidence. It's a fundamental insight into how our brains process information — and it can transform your marketing results.
Why Payoff Beats Process when Marketing a Small Service-Based Business
You’ve spent years perfecting your process, but potential clients aren’t connecting with your message. Why? While you’re passionate about your methodology, they’re focused on one question, “What’s in it for me?” When one client flipped her messaging from process to payoff, everything changed — media opportunities and prospect conversations increased. The secret was simpler than you might think …
The Strategic Way to Name Your Business or Brand Without Getting Stuck
Tired of staring at a blank page trying to name your business? Forget the traditional approach of purely descriptive names. They're usually taken or forgettable. Instead, discover how to create a unique, memorable business name using the power of associative naming, a strategic approach that helped brands like Microsoft and Pinterest stand out.
The Hidden Truth About Sales Promotions
Is your latest promotion really helping your business grow. Or simply giving you a false sense of success? Many business owners celebrate record-breaking sales days, only to discover an uncomfortable truth — those impressive spikes often mask a costly downturn that follows. Before you plan your next big sale, learn how to spot the hidden pattern that could be undermining your marketing efforts — and discover what really drives sustainable business growth.
How Intentional Marketing Cuts through the Noise and Leads to Business Success
Entrepreneurs are bombarded with marketing advice that often leads to scattered, ineffective strategies. Discover how to create a focused marketing approach that serves your business goals, eliminates wasted effort, and connects meaningfully with your audience.
6 Relational Marketing Secrets from a 50-Year-Old-Letter
Would any of your customers hold onto a marketing letter you sent for over 50 years? Seems unlikely, right? But that’s exactly what my parents did. Read the full article to discover all 6 secrets to relational marketing that were hiding in this one simple letter sent over 50 years ago. And how, if you implement even 1 or 2 principles in your marketing, you can create the kind of genuine, long-lasting relationships that drive loyalty and referrals.
Perfect your elevator pitch with these four acting techniques
As a small business entrepreneur, you know the importance of a compelling elevator pitch. But have you ever considered taking cues from the theatre to perfect your delivery? Let's explore how acting techniques can revolutionize your small business marketing strategy, starting with your elevator pitch.
Simple Ways to Get More Customer Reviews for Your Small Business
As small business owners and entrepreneurs, we all want more customer reviews, right? But how do we get them? And how do we ask for them without feeling awkward? In this article, I'll break down how to get reviews in easy, actionable steps.
Unlock business growth with the Olympic Superstar Strategy
Just like the U.S. Gymnastics team at the 2024 Olympics, your business has superstars within your products and services. And when you know how to identify them, you can leverage them to drive business growth (and win medals) for your business.
The $16 Milkshake Secret to Standing Out in a Crowded Market
Struggling to make your business stand out? Feel like your marketing efforts sound and feel the same as everyone else in your space? What if I told you the answer might be found in a $16 milkshake? In this post, I’ll share how a small business turned a simple product into a sensation. And you’ll learn practical, easy-to-implement ways you can make your business stand out, even in the most crowded markets.
Avoid Small Business Marketing Changes Made Out of Boredom
Have you ever felt bored with your own products or services? Have you thought about making a big change just to shake things up? Before you dive into a major overhaul, let's explore why staying consistent might be your best move.
The easiest way to create powerful thumbnails and marketing graphics
How can I create better thumbnails and graphics for my small business? That’s a question I get often as a marketing coach and consultant. The best part? You can create powerful designs without needing to be a graphic designer. So, what's the secret? Start with a template. And follow these 5 simple steps to modify an existing template.
Marketing and Business Lessons from a Road Trip
Journeys, whether in business or life, often come with unexpected twists and turns. I was recently reminded of this on a road trip I’ve taken countless times over 20 years.
In this article, I’ll share the key takeaways from that journey and how they apply to navigating both the open road and the winding paths of our business ventures.
Three Ways to Make Marketing Messages Easy to Read and See
If your potential customers struggle to read your message, they might not trust what you're saying. That's why when making design choices for our homepage banners, social media posts or advertisements, it's critical to make sure your message it both easy to read and easy to see. So, how do we make sure our message stand outs? Let's break it down into three simple steps.