Avoid Small Business Marketing Changes Made Out of Boredom

As a small business owner or entrepreneur, have you ever felt bored with your own products or services?

Ever thought about making a big change just to shake things up?

Before you dive into a major overhaul, let's explore why staying consistent might be your best move.

In the next few minutes, we'll discuss the importance of consistency in your small business marketing.

You'll learn why your customers might still love what you're tired of. And how small, strategic changes can keep your business thriving.

By the end, you'll see how maintaining your core offerings instead of changing things up can lead to sustained growth and success.

Stay Consistent

Imagine you’re running a bakery. For years, your signature chocolate chip cookies have been a hit in the neighborhood.

They’re your number one product, and they keep customers coming back. But now, you’re bored of baking them.

It feels like everyone has enjoyed them by now, and you’re thinking of removing them from your showcase, website, and advertising.

Would introducing all-new options excite your customers and attract a bigger crowd?

The answer is often a resounding no.

Your weariness and boredom don’t reflect your customers’ satisfaction or willingness to buy. Consistency is key. It’s the backbone of your brand and the reason for your success.

Evolve, Yes. But Don’t Abandon Your Heroes

It’s important to evolve, but don’t abandon your hero products, services, or marketing efforts on a whim. Keep your winners in the spotlight as long as sales continue.

I’ve seen sales skyrocket when businesses give attention to best-sellers that were shelved out of boredom. Often, these best-sellers also lift the sales of other products.

Remember Your New Customers

Every day, someone is discovering your business, product, or service for the first time. Your message might feel repetitive to you, but it’s new to them.

Think of Disney. Their classic attractions have remained unchanged for years, yet the magic persists.

Make Small, Informed Changes

So, before you overhaul your marketing out of boredom, consider making small, informed changes instead.

Keep what’s working front and center, and watch your business continue to flourish.