Marketing Blog
How Long Should You Stick With a Marketing Activity Before Moving On?
Most marketing doesn't fail because it doesn't work. It fails because in a world that wants overnight success, it doesn't get enough time to work. If you've ever abandoned a tactic and wondered if you made the right call, keep reading …
Why Marketing Often Feels Like a Lot of Work for Nothing
When it comes to marketing your business, you're posting, emailing, networking, maybe running ads. You're doing the things. But the results aren't showing up. Before you try another tactic, there's one question worth asking first.
Where Do You Draw Your Line? Four Questions to Ask Before Using Any Marketing Tactic
Understanding how psychological principles work gives you awareness when developing marketing tactics. But awareness without a decision-making tool leaves you second-guessing every tactic. And can lead to adopting tactics you don’t feel great about using. Keep reading to discover four questions that change how you evaluate marketing options.
Real Deadline or Manufactured Panic? How To Draw the Line When Using Scarcity as a Marketing Tactic
Every "limited time" offer and "only a few spots left" claim falls somewhere on the spectrum between helpful and harmful. The question is whether the urgency you're creating when communicating scarcity around a product or offer is supporting a thoughtful decision or preventing one.
The Repurposing System That Ends Content Overwhelm (Without Making You Feel Like a Broken Record)
Professional content creators don't create unique content for every platform. They reuse and repurpose proven content systematically. Musicians play their hits at every concert. Publishers revisit seasonal themes annually. You should too. Here's the repurposing system that ends content overwhelm without making you feel like a broken record.
When Marketing Feels Uncomfortable: Should You Push Through or Quit?
That uncomfortable marketing activity … your first video, LinkedIn post, or networking event … should you push through or quit?
The answer depends on one critical distinction: growth discomfort versus misalignment. Growth discomfort means keep going. Misalignment means change direction.
Keep reading for the simple test that reveals which one you're experiencing, plus a step-by-step framework to help you decide whether to push through or reassess your approach.
Why Most Marketing Advice Fails Purpose-Driven Business Owners
You've followed expert advice, implemented the must-do marketing tactics, but nothing's working. The problem most likely isn’t you. It's that most marketing advice assumes what worked for one person will work for everyone. Here's how to filter advice before you waste time and money implementing it.
Does Expensive Marketing Work Better? What a $100K Logo Teaches Us About Marketing ROI
A local school district spent $100,000 with a branding firm, then chose a free community design instead. This story perfectly illustrates the trap many business owners fall into: believing expensive marketing solutions automatically deliver better results. Learn what actually moves the needle and how to evaluate marketing investments before committing your budget to a solution you may not need.
Always Be Closing vs. Always Be Helping: Which Builds Loyalty Faster?
Are you chasing clients? Or creating relationships?
Most solopreneurs and business owners fall into the trap of "always be closing." On the surface, this common piece of sales advice seems like the right approach: push for the sale, optimize your funnel, hit your metrics and keep the business moving.
But would it be better for business to shift the focus away from selling. And instead focus on “always be helping.” What happens when you focus on genuinely helping your audience without expecting any immediate returns.
Let’s find out …
The Most Common Reason Your Marketing Efforts Aren't Igniting Interest
Many entrepreneurs who escaped the corporate system are exhausting themselves with marketing that doesn't work. They're posting constantly, networking endlessly, and trying every new tactic.
But they're missing the fundamental issue: their message has the firepower of damp kindling. And it won't catch fire no matter how much effort they put behind it.
How to Transform Confusing Business Jargon into Messaging that Actually Connects
Corporate training and higher education teaches us to speak professionally. But entrepreneurial success requires authentic language that real people actually use.
Discover the simple test that transforms confusing business jargon into marketing messages that immediately connect with the people you want to work with.
How to Find Your Target Market Niche Using Patterns, Not Possibilities
For six years, I told people my target market was "small business owners who need marketing help." It worked while I was still discovering my market. But eventually that broad approach was keeping me stuck.
The breakthrough came when I stopped looking at who I could serve and started analyzing who I was actually serving best. Here's the 4-step audience intersection analysis that transforms guessing into precision...
Why Your Business Values are Your Greatest Competitive Advantage (Not Limitations)
Many entrepreneurs who escaped the corporate system worry their values will limit their marketing effectiveness. But here's what I've discovered: your values aren't constraints; they're the competitive advantage that separates authentic businesses from the manipulative noise flooding every market. Keep reading to learn why your "fire ring" is actually your superpower.
Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)
A lot of common marketing advice tells you to “be everywhere” and ‘do everything.” But what if this approach is smothering your momentum as a small business entrepreneur instead of building it?
I was reminded of this lesson watching my daughter make a classic campfire mistake that perfectly illustrates why many small business marketing efforts fail.
Here's the simple fix that builds sustainable growth without the burnout so many owners experience.
How to Create "Story Moments" That Turn Clients Into Your Best Marketing Team
The secret to expanding your impact as a business owner isn’t to perfect your sales pitch. It’s in creating client experiences that people naturally want to talk about.
When you build three story moments into your delivery, clients become your most powerful marketing team. No pushy tactics or manipulation required. Just authentic relationship-building that leads sustainable growth.
Keep reading to discover the 3-moment framework businesses use to generate organic referrals and greater word-of-mouth exposure. And the steps you can take to identify and enhance these moments in your own business.