As entrepreneurs, we're always looking for ways to maximize our business potential. What if I told you that the key to boosting your marketing effectiveness can be found in a strategy used by the US Olympic Gymnastics team this year?

Let's dive into how you can identify and leverage your business's superstars to drive growth and success.

The Olympic team’s strategy and your business

The 2024 Olympic gymnastics competition showcased two types of top performers:

1. All-around champions, like Simone Biles, who excel across multiple events.

2. Specialists, like Stephen Nedoroscik, who are masters one specific skill.

Your business likely has similar superstars among its products or services. The question is: do you know which ones they are, and how to use them effectively?

Identifying Your business superstars

Similar to gymnastics, your business has three types of superstars:

1. All-Around Superstars: These drive both orders and revenue.

2. Order Specialists: They get many orders but aren't top revenue drivers.

3. Revenue Specialists: They generate significant revenue with fewer orders.

To identify these superstars, follow these steps:

1. Review your last 12 months of sales data.

2. Note the number of orders and total revenue for each product/service.

3. Rank them by orders and revenue separately.

4. Identify the top 5% in each category.

5. Categorize based on their rankings. Those in both the top 5% of orders and revenue are All-Around Superstars. Those only in the top 5% of revenue are Revenue Specialists. And those only in the top 5% of orders are Order Specialists.

Leveraging your superstars in marketing

Once you've identified your superstars, it's time to put them to work:

All-Around Superstars:

• Give them maximum exposure.

• Use them in advertising campaigns.

• Feature them prominently on your website and marketing materials.

Order Specialists:

• Use these to start relationships with new customers.

• Position them as entry-level offers.

• Leverage them to cast a wide net and attract new prospects.

Revenue Specialists:

• Promote these as premium offers to existing customers.

• Use them for upselling opportunities.

• Market them to clients who already know and trust your brand.

The Power of data-driven marketing

This strategy isn't just about knowing your numbers; it's about using the knowledge to create a smarter, more targeted marketing approach.

By understanding the unique strengths of each part of your business, you can:

• Allocate marketing resources more effectively.

• Tailor your messaging to highlight each product's strengths.

• Create a more balanced and diversified product portfolio.

Next steps to take in your business

Conduct your superstar analysis this week.

1. Identify which products or services fall into each category.

2. Review your current marketing strategy.

3. Determine how to adjust your approach based on your findings.

4. Monitor the results and refine as needed.

Understanding your business superstars is more than a numbers game—it's a strategic approach to growth.

By aligning your marketing efforts with the strengths of your products or services, you're not just working harder, you're working smarter.

Remember, every Olympic-level business starts with understanding its strengths. Now it's your turn to let your superstars shine and take your business to new heights.