Marketing Blog
How Small Businesses Can Use Countdown Timers Without Losing Trust
Countdown timers can be powerful tools or trust-destroying traps.
Picture this: You spot an online offer with a clock ticking down. You purchase, feeling good about catching a time-sensitive deal...until a week later, when you see the same "limited time" offer with a reset timer.
In that moment, your trust evaporates.
As a small business entrepreneur, can you use countdown timers ethically? Or should you avoid them completely?
[Continue reading to discover how to create genuine urgency without manipulating your audience.]
Unlock business growth with the Olympic Superstar Strategy
Just like the U.S. Gymnastics team at the 2024 Olympics, your business has superstars within your products and services. And when you know how to identify them, you can leverage them to drive business growth (and win medals) for your business.
Three Ways to Make Marketing Messages Easy to Read and See
If your potential customers struggle to read your message, they might not trust what you're saying. That's why when making design choices for our homepage banners, social media posts or advertisements, it's critical to make sure your message it both easy to read and easy to see. So, how do we make sure our message stand outs? Let's break it down into three simple steps.
Unlocking the Marketing Potential of Your Homepage Banner Image
Ever wondered if your homepage banner is just a pretty face in the crowd of online visuals? Or could it be the unsung hero of your marketing strategy, working tirelessly to convert visitors into customers?
In this article, we delve into the art and science of selecting a homepage banner image that does more than just sit there looking good. By the end, you’ll be equipped to create a banner that has customers saying “That’s exactly what I need.”
Do THIS to increase conversions on your website
You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.
What can you learn from other companies’ $7 million ads?
Every year, companies spend millions of dollars to air one 30-second advertisement during the Big Game. While most of us as small business owners won’t be in a position to spend that kind of money, it’s worth exploring what we can learn from those ads … those that worked and those that didn’t.
Master the 3 Cs of Marketing to Ignite Your Impact (and Sales!)
Ever feel like your business is stuck in the “know” zone? People know you exist. Maybe even like you. But crickets chirp when it comes to buying? Today, I’m going to unveil the three marketing pieces you need to turn curious onlookers into customers.
Unleashing the Power of "Sell the Hole, Not the Drill" in your Marketing
Want to increase the effectiveness of your marketing efforts? Need to sell more products or services? Learn how shifting your focus from Selling the Hole to Selling the Drill can be a game changer when it comes to business and marketing.
MARKETING POWER WORDS: Do "Free," "Limited" and "Bestseller" Still Pack a Punch in Marketing Copy?
In the ever-evolving world of marketing, some words wield tremendous influence. But can they stand the test of time? In this blog post, I'll dive into three of the most powerful words in marketing, whether they are still as impactful as they once were, and what you can do when using them in your marketing.
From Confusion to Conversion: How to Perfect Your Website and Marketing Copy
When your marketing copy confuses people, you lose people. They won’t stay on your website. And they won’t take action. In this article, I’ll share five ways you can eliminate confusion and inspire more people to take the next step.