Marketing Blog
How to Stand Out in a Crowded Market on Your Terms
When trying to stand out in a crowded market, most business owners default to doing more. Post more. Launch another platform. Try a rebrand.
The problem? None of it works if nobody can explain what makes you different in the first place. Keep reading for the two-question test that helps you find your real edge. And a simple formula for saying it in one sentence.
The Three Levers You Can Pull to Grow Your Business (And How to Know Which One to Pull First)
Not sure where to focus your marketing? Every business has just three ways to grow revenue. Keep reading to figure out which one will make the biggest difference for you right now.
How Long Should You Stick With a Marketing Activity Before Moving On?
Most marketing doesn't fail because it doesn't work. It fails because in a world that wants overnight success, it doesn't get enough time to work. If you've ever abandoned a tactic and wondered if you made the right call, keep reading …
What the Allbirds Story Teaches Small Business Owners About Copying Someone Else's Marketing Strategy
Allbirds generated $297M in revenue at its peak and is now selling for $39M. The highlight reel and the balance sheet were telling completely different stories.
If you've ever been tempted to copy what looks like a winning marketing strategy, keep reading.
How to Make It Easy for Customers to Buy From You (And Why It Matters More Than You Think)
You've done the work to get someone interested in your business and the services you offer. Don't lose them because the next step is harder than it needs to be. Here's what getting locked out of an app reminded me about the customer experience most business owners never see.
Where Do You Draw Your Line? Four Questions to Ask Before Using Any Marketing Tactic
Understanding how psychological principles work gives you awareness when developing marketing tactics. But awareness without a decision-making tool leaves you second-guessing every tactic. And can lead to adopting tactics you don’t feel great about using. Keep reading to discover four questions that change how you evaluate marketing options.
The First Number Wins: The Psychology Behind How Clients Perceive Your Prices
Your prospect’s brain starts making value judgments long before they consciously “decide.” Anchoring and loss aversion are already at work. The real question is whether your pricing anchors are helping people choose clearly … or quietly misleading them.
How Reciprocity and Authority Work Together to Build Trust or Erode It
As an owner of a service-based business, your generosity and your expertise work together to build trust. But both can drift from helpful to pressuring without you realizing it. Here's how to tell the difference.
Real Deadline or Manufactured Panic? How To Draw the Line When Using Scarcity as a Marketing Tactic
Every "limited time" offer and "only a few spots left" claim falls somewhere on the spectrum between helpful and harmful. The question is whether the urgency you're creating when communicating scarcity around a product or offer is supporting a thoughtful decision or preventing one.
Is Your Social Proof Building Trust or Borrowing It?
Social proof is the most natural marketing tool you have. But there's a meaningful difference between helping someone feel confident and engineering a perception that doesn't match reality. Keep reading to discover the difference and decide where you’ll draw the line.
The "Why" Behind Every "Yes" … And How to Promote Your Business Without Crossing Your Own Line
Every time someone says "yes" to working with you, psychological shortcuts played a role. You're already using these principles … the question is whether you're applying them as thoughtfully as you'd like.
The Repurposing System That Ends Content Overwhelm (Without Making You Feel Like a Broken Record)
Professional content creators don't create unique content for every platform. They reuse and repurpose proven content systematically. Musicians play their hits at every concert. Publishers revisit seasonal themes annually. You should too. Here's the repurposing system that ends content overwhelm without making you feel like a broken record.
When Marketing Feels Uncomfortable: Should You Push Through or Quit?
That uncomfortable marketing activity … your first video, LinkedIn post, or networking event … should you push through or quit?
The answer depends on one critical distinction: growth discomfort versus misalignment. Growth discomfort means keep going. Misalignment means change direction.
Keep reading for the simple test that reveals which one you're experiencing, plus a step-by-step framework to help you decide whether to push through or reassess your approach.
Why Most Marketing Advice Fails Purpose-Driven Business Owners
You've followed expert advice, implemented the must-do marketing tactics, but nothing's working. The problem most likely isn’t you. It's that most marketing advice assumes what worked for one person will work for everyone. Here's how to filter advice before you waste time and money implementing it.
The 10-Year Regret Test: One Question That Changed My Business (and Life)
Seven years ago, I stood at a crossroads between management safety and entrepreneurial uncertainty. My wife asked me one question that cut through all the fear and rational objections. Here's how that one simple question became the most powerful decision-making tool I've ever used. And how you can apply it to the choices you're facing right now.