Marketing Blog
Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)
A lot of common marketing advice tells you to “be everywhere” and ‘do everything.” But what if this approach is smothering your momentum as a small business entrepreneur instead of building it?
I was reminded of this lesson watching my daughter make a classic campfire mistake that perfectly illustrates why many small business marketing efforts fail.
Here's the simple fix that builds sustainable growth without the burnout so many owners experience.
How to Create "Story Moments" That Turn Clients Into Your Best Marketing Team
The secret to expanding your impact as a business owner isn’t to perfect your sales pitch. It’s in creating client experiences that people naturally want to talk about.
When you build three story moments into your delivery, clients become your most powerful marketing team. No pushy tactics or manipulation required. Just authentic relationship-building that leads sustainable growth.
Keep reading to discover the 3-moment framework businesses use to generate organic referrals and greater word-of-mouth exposure. And the steps you can take to identify and enhance these moments in your own business.
Why Copying Their Marketing Structure Doesn’t Lead to Growth
You've probably seen it happen. Maybe even experienced it yourself.
Someone shares their "proven system" that generated six figures. Or someone else's approach seems to be working beautifully. So you try to recreate their exact approach for your business.
The website layout. The content calendar. The social media strategy. The email sequence. Any or all of it.
But instead of the roaring campfire you expected, you get... smoldering embers or a quick flare-up that dies out. Again.
Why? You may be using the wrong approach to ignite growth for your company. Here’s what to do instead.
The Strategic Way to Name Your Business or Brand Without Getting Stuck
Tired of staring at a blank page trying to name your business? Forget the traditional approach of purely descriptive names. They're usually taken or forgettable. Instead, discover how to create a unique, memorable business name using the power of associative naming, a strategic approach that helped brands like Microsoft and Pinterest stand out.
How Intentional Marketing Cuts through the Noise and Leads to Business Success
Entrepreneurs are bombarded with marketing advice that often leads to scattered, ineffective strategies. Discover how to create a focused marketing approach that serves your business goals, eliminates wasted effort, and connects meaningfully with your audience.