Marketing Blog

Why Copying Their Marketing Structure Doesn’t Lead to Growth
Mike Schuster Mike Schuster

Why Copying Their Marketing Structure Doesn’t Lead to Growth

You've probably seen it happen. Maybe even experienced it yourself.

Someone shares their "proven system" that generated six figures. Or someone else's approach seems to be working beautifully. So you try to recreate their exact approach for your business.

The website layout. The content calendar. The social media strategy. The email sequence. Any or all of it.

But instead of the roaring campfire you expected, you get... smoldering embers or a quick flare-up that dies out. Again.

Why? You may be using the wrong approach to ignite growth for your company. Here’s what to do instead.

Read More
The Strategic Way to Name Your Business or Brand Without Getting Stuck
marketing strategy, marketing tips Mike Schuster marketing strategy, marketing tips Mike Schuster

The Strategic Way to Name Your Business or Brand Without Getting Stuck

Tired of staring at a blank page trying to name your business? Forget the traditional approach of purely descriptive names. They're usually taken or forgettable. Instead, discover how to create a unique, memorable business name using the power of associative naming, a strategic approach that helped brands like Microsoft and Pinterest stand out.

Read More