Marketing Blog

How to Find Your Target Market Niche Using Patterns, Not Possibilities
marketing strategy, marketing analysis Mike Schuster marketing strategy, marketing analysis Mike Schuster

How to Find Your Target Market Niche Using Patterns, Not Possibilities

For six years, I told people my target market was "small business owners who need marketing help." It worked while I was still discovering my market. But eventually that broad approach was keeping me stuck.

The breakthrough came when I stopped looking at who I could serve and started analyzing who I was actually serving best. Here's the 4-step audience intersection analysis that transforms guessing into precision...

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Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)

Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)

A lot of common marketing advice tells you to “be everywhere” and ‘do everything.” But what if this approach is smothering your momentum as a small business entrepreneur instead of building it?

I was reminded of this lesson watching my daughter make a classic campfire mistake that perfectly illustrates why many small business marketing efforts fail.

Here's the simple fix that builds sustainable growth without the burnout so many owners experience.

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