Marketing Blog
How to Build a Complete Customer Profile Framework for Your Business
Marketing advice often tells you to identify customer problems. But problem-only messaging is like starting a campfire with half the kindling. You might get a spark, but you'll never create a sustained flame.
Here's the missing piece that separates messaging people scroll past from messaging that makes them stop and engage. And a framework you can use to build a complete customer profile to support your marketing efforts.
How to Find Your Target Market Niche Using Patterns, Not Possibilities
For six years, I told people my target market was "small business owners who need marketing help." It worked while I was still discovering my market. But eventually that broad approach was keeping me stuck.
The breakthrough came when I stopped looking at who I could serve and started analyzing who I was actually serving best. Here's the 4-step audience intersection analysis that transforms guessing into precision...
Why Common Marketing Advice Smothers Your Momentum (And What to Do Instead)
A lot of common marketing advice tells you to “be everywhere” and ‘do everything.” But what if this approach is smothering your momentum as a small business entrepreneur instead of building it?
I was reminded of this lesson watching my daughter make a classic campfire mistake that perfectly illustrates why many small business marketing efforts fail.
Here's the simple fix that builds sustainable growth without the burnout so many owners experience.