Marketing Blog
Ditch the Loyalty Programs: Drive Repeat Business Without the Chase
Most businesses chase loyalty with a one-size-fits-all approach, offering generic incentives and hoping it leads to repeat business. But what if I told you that loyalty takes time, isn’t always achievable, and sometimes, a different strategy is more effective?
5 Common SEO Mistakes Business Owners Make and How to Easily Fix Them
Have you ever found yourself toggling between H1, H2, or H3 tags on your website? Or perhaps uploading images without bothering to change anything? If so, you might be guilty of committing one of the five common SEO mistakes that could be hindering your website’s online visibility. In this article, you’ll learn what they are and why they matter. Plus, you’ll know how to fix them.
Unleashing the Power of "Sell the Hole, Not the Drill" in your Marketing
Want to increase the effectiveness of your marketing efforts? Need to sell more products or services? Learn how shifting your focus from Selling the Hole to Selling the Drill can be a game changer when it comes to business and marketing.
MARKETING POWER WORDS: Do "Free," "Limited" and "Bestseller" Still Pack a Punch in Marketing Copy?
In the ever-evolving world of marketing, some words wield tremendous influence. But can they stand the test of time? In this blog post, I'll dive into three of the most powerful words in marketing, whether they are still as impactful as they once were, and what you can do when using them in your marketing.
From Confusion to Conversion: How to Perfect Your Website and Marketing Copy
When your marketing copy confuses people, you lose people. They won’t stay on your website. And they won’t take action. In this article, I’ll share five ways you can eliminate confusion and inspire more people to take the next step.