Marketing Blog
The Commodity Messaging Trap (And How to Escape It)
Your website says you provide "quality service with a customer-focused approach." So does every other business in your field.
And if any business could make your same claims, you're not being specific enough to ignite real interest. You’re falling into the Commodity Trap.
Keep reading to learn a simple test and a few simple questions you can use to overcome this and start standing out.
The Most Common Reason Your Marketing Efforts Aren't Igniting Interest
Many entrepreneurs who escaped the corporate system are exhausting themselves with marketing that doesn't work. They're posting constantly, networking endlessly, and trying every new tactic.
But they're missing the fundamental issue: their message has the firepower of damp kindling. And it won't catch fire no matter how much effort they put behind it.
How to Transform Confusing Business Jargon into Messaging that Actually Connects
Corporate training and higher education teaches us to speak professionally. But entrepreneurial success requires authentic language that real people actually use.
Discover the simple test that transforms confusing business jargon into marketing messages that immediately connect with the people you want to work with.