Want to increase the effectiveness of your marketing efforts? Need to sell more products or services? Learn how shifting your focus from Selling the Hole to Selling the Drill can be a game changer when it comes to business and marketing.

In the ever-evolving world of marketing, some words wield tremendous influence. But can they stand the test of time? In this blog post, I'll dive into three of the most powerful words in marketing, whether they are still as impactful as they once were, and what you can do when using them in your marketing.

When your marketing copy confuses people, you lose people. They won’t stay on your website. And they won’t take action. In this article, I’ll share five ways you can eliminate confusion and inspire more people to take the next step.