Marketing Blog
How to Stand Out in a Crowded Market on Your Terms
When trying to stand out in a crowded market, most business owners default to doing more. Post more. Launch another platform. Try a rebrand.
The problem? None of it works if nobody can explain what makes you different in the first place. Keep reading for the two-question test that helps you find your real edge. And a simple formula for saying it in one sentence.
Why People Don't Remember You After Networking Events (And How to Fix It)
At a recent networking breakfast, a realtor stood up and introduced herself. Said she helped people buy and sell homes. Completely professional. Totally forgettable. If you want to be remembered (and referred) being accurate isn't enough. You have to be specific. Keep reading to learn how.