Marketing Blog
Why People Don't Remember You After Networking Events (And How to Fix It)
At a recent networking breakfast, a realtor stood up and introduced herself. Said she helped people buy and sell homes. Completely professional. Totally forgettable. If you want to be remembered (and referred) being accurate isn't enough. You have to be specific. Keep reading to learn how.
The Most Common Reason Your Marketing Efforts Aren't Igniting Interest
Many entrepreneurs who escaped the corporate system are exhausting themselves with marketing that doesn't work. They're posting constantly, networking endlessly, and trying every new tactic.
But they're missing the fundamental issue: their message has the firepower of damp kindling. And it won't catch fire no matter how much effort they put behind it.