The secret to expanding your impact as a business owner isn’t to perfect your sales pitch. It’s in creating client experiences that people naturally want to talk about.

When you build three story moments into your delivery, clients become your most powerful marketing team. No pushy tactics or manipulation required. Just authentic relationship-building that leads sustainable growth.

Keep reading to discover the 3-moment framework businesses use to generate organic referrals and greater word-of-mouth exposure. And the steps you can take to identify and enhance these moments in your own business.