Marketing Blog
Why Marketing to Everyone Gets You Overlooked
Picture someone on a street corner with a megaphone while everyone walks right past. That’s what marketing to everyone looks like from the other side. Getting specific about who you serve gets you noticed, and it starts with a look at your own client list.
How to Stand Out in a Crowded Market on Your Terms
When trying to stand out in a crowded market, most business owners default to doing more. Post more. Launch another platform. Try a rebrand.
The problem? None of it works if nobody can explain what makes you different in the first place. Keep reading for the two-question test that helps you find your real edge. And a simple formula for saying it in one sentence.
Your Elevator Pitch Isn't About You. Here's What It's Actually For.
Every Friday morning, our local chamber hosts a coffee chat. Thirty, forty, sometimes fifty people in a circle, each getting thirty seconds to say who they are and what they do. I've heard a lot of introductions at this point.
And the same patterns keep showing up. If your pitch isn't landing the way you want, it's probably not what you're saying. It's what you think the pitch is supposed to do.
Why People Don't Remember You After Networking Events (And How to Fix It)
At a recent networking breakfast, a realtor stood up and introduced herself. Said she helped people buy and sell homes. Completely professional. Totally forgettable. If you want to be remembered (and referred) being accurate isn't enough. You have to be specific. Keep reading to learn how.