Marketing Blog
Your Elevator Pitch Isn't About You. Here's What It's Actually For.
Every Friday morning, our local chamber hosts a coffee chat. Thirty, forty, sometimes fifty people in a circle, each getting thirty seconds to say who they are and what they do. I've heard a lot of introductions at this point.
And the same patterns keep showing up. If your pitch isn't landing the way you want, it's probably not what you're saying. It's what you think the pitch is supposed to do.
Why People Don't Remember You After Networking Events (And How to Fix It)
At a recent networking breakfast, a realtor stood up and introduced herself. Said she helped people buy and sell homes. Completely professional. Totally forgettable. If you want to be remembered (and referred) being accurate isn't enough. You have to be specific. Keep reading to learn how.