Marketing Blog
Why Doing Every Marketing Tactic at Once Smothers Your Progress
Ever come home from a conference with a notebook full of marketing ideas, only to watch it gather dust?
Trying to do everything at once is the fastest way to burn out and stall your progress. This article shows you how to find a balance and a rhythm, so you start building a marketing strategy that doesn’t burn out fast.
What the Allbirds Story Teaches Small Business Owners About Copying Someone Else's Marketing Strategy
Allbirds generated $297M in revenue at its peak and is now selling for $39M. The highlight reel and the balance sheet were telling completely different stories.
If you've ever been tempted to copy what looks like a winning marketing strategy, keep reading.
The First Number Wins: The Psychology Behind How Clients Perceive Your Prices
Your prospect’s brain starts making value judgments long before they consciously “decide.” Anchoring and loss aversion are already at work. The real question is whether your pricing anchors are helping people choose clearly … or quietly misleading them.
The 10-Year Regret Test: One Question That Changed My Business (and Life)
Seven years ago, I stood at a crossroads between management safety and entrepreneurial uncertainty. My wife asked me one question that cut through all the fear and rational objections. Here's how that one simple question became the most powerful decision-making tool I've ever used. And how you can apply it to the choices you're facing right now.