With nearly 30 years experience in marketing and business management, I've worked in almost every area of marketing from analyzing results to managing multi-million dollar product lines and businesses. I've seen it all.
During a time of transition, God prompted me to make a shift. And to help level the playing field for smaller businesses unable to hire a full-time marketing team.
And it fits. I've always been a consultant at heart. I enjoy uncovering core issues influencing results and creating order out of chaos. And I love eliminating roadblocks that keep marketing from working and people from buying.
My mentorship approach brings transparency and education to the process. As a client, you'll discover which marketing strategies are most important to your business. Find the tactics that fit your personality and style. And together, we'll put it all together in a way that inspires action from the market you're called to serve.
Ready to figure out a better way to do marketing? Click the button below and book time for us to chat.
When not geeking out on marketing and communications, you'll find me enjoying hiking, camping, swimming, photography, and being a dad. You may also see me helping the local community theater with promotions and occasionally acting in productions. Based out of Sun Prairie, Wisconsin, I live with my wife, three kids and our dog.
Founder, Creative Across the Curriculum
I so appreciate Mike's ability to learn my story, my business goals, and my services
Mike Schuster with FiddleSmart Marketing has been instrumental in improving my business marketing. I knew I needed help but was floundering with a DIY approach that was not making an impact. I so appreciate Mike's ability to learn my story, my business goals, and my services. He then invested a tremendous amount of tailored attention to clarify and organize my messaging to typical clients and to broaden my reach into other markets. Not only did he develop materials and content for me, but he also taught me ways to improve and revise my everyday communication with current and future clients. He continues to be a valuable partner as my business continues to grow!
Prior to founding FiddleSmart Marketing, I spent 25 years developing my customer-focused, data-driven approach to marketing while leading teams for family-owned businesses in specialty, niche markets. I definitely understand the challenges of working with tight budgets and managing daily operations.
During a summer at Disney (while earning my Ducktorate Degree), I became passionate about building shareworthy customer experiences.
I discovered the sales power of storytelling and data-driven marketing while managing product marketing strategies at The Franklin Mint.
And, for nearly 15 years, I combined them to establish, focus and facilitate strategies for the profitable growth one of the sewing industry’s most iconic retailers, Nancy’s Notions.
If you’re looking for a trusted marketing and business partner, book a chat today.
Searching for tips you can use to grow your business?
Mike was one of 30 consultants who contributed tips to the book We Wish We Had Known: Everyday Tips from Consultants to Grow Your Business, published by the Madison Area Business Consultants.
Get your copy today!