With more than 25 years experience in project and marketing management, I've helped lead small to mid-sized businesses to sustainable growth. All were family owned.
During a time of transition, I felt God prompting me to shift how I use my experience and talents. I felt called to help business owners who can't justify a full-time marketing team or big agency.
You could say I've always been a consultant at heart. I've always uncovered core issues influencing results. And identified better ways of doing things. Now, instead of guiding an internal team, I'm working side by side with clients to develop custom marketing plans that actually work. Plans designed for sustainable growth.
My mentorship approach brings transparency and education to the process. As a client, you'll discover which marketing strategies are most important to your business. Find the tactics that fit your personality and style. And learn how to put it all together in a way that inspires action from your target market.
Have a marketing puzzle you want to solve?
When not geeking out on marketing and communications, you'll fine me enjoying hiking, camping, swimming, photography, and being a dad. You may also find me helping the local community theater with promotions and occasionally acting in productions. Based out of Sun Prairie, Wisconsin, I live with my wife, three kids and our dog.
Founder, Creative Across the Curriculum
I so appreciate Mike's ability to learn my story, my business goals, and my services
Mike Schuster with FiddleSmart Marketing has been instrumental in improving my business marketing. I knew I needed help but was floundering with a DIY approach that was not making an impact. I so appreciate Mike's ability to learn my story, my business goals, and my services. He then invested a tremendous amount of tailored attention to clarify and organize my messaging to typical clients and to broaden my reach into other markets. Not only did he develop materials and content for me, but he also taught me ways to improve and revise my everyday communication with current and future clients. He continues to be a valuable partner as my business continues to grow!
Prior to founding FiddleSmart Marketing, I spent 25 years on the client side leading teams for family-owned businesses. I understand the challenges of working with tight budgets and managing daily operations.
For nearly 15 years, I established strategies for the profitable growth one of the sewing industry’s most iconic retailers, Nancy’s Notions. Product lines were expanded. More customers were engaged. And digital marketing programs were launched.
I've also managed multi-million-dollar, multi-title catalog businesses. And designed new product development strategies plus multichannel direct-to-consumer marketing campaigns.
A trained facilitator, I've also led workshops to solve cross-functional business issues in the U.S. and China. The results: over $2 million in annual expense savings and a 50% reduction in process lead times.
If you’re looking for a trusted partner and want to make your marketing more effective, book a chat today.
Member, Madison Area Business Consultants
Member, American Marketing Association (Madison Chapter)
Member, Sun Prairie Chamber of Commerce
Member, Wisconsin Power Partners
Board Member, Sun Prairie Civic Theatre
Member, Igniters Mentoring Community of Kingdom Driven Entrepreneur
Searching for tips you can use to grow your business?
Mike was one of 30 consultants who contributed tips to the book We Wish We Had Known: Everyday Tips from Consultants to Grow Your Business, published by the Madison Area Business Consultants.
Get your copy today!